Apple creates a custom advertisement for Pitchfork

The musical beginnings of Apple Inc. has been well documented, and their continued love affair with the musical note has continued over the years. It seems like they’ve also taken a shining to Pitchfork, the popular music blog. Apple’s put together a custom advertisment for the blog. The navigation system explodes, and gets shunted around while an ad for the iPod touch gets all kinds of front and center love. It’s also nice to see that Apple doesn’t completely hate “bloggers.”

It’s pretty awesome. You should probably check it out for yourself. While you’re there, check out some new music. It’s worth the time.

Update: Chris Thomson noticed that the full-featured advertisement only works in browsers that support HTML5 and H.264 playback (Safari, Chrome, etc).

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