Many people would die to work at Apple these days. I’m not one of them, but I know a lot of people would be interested in a marketing position sector that’s innovational. The iBookstore fits most of the criteria as a dream job for many marketing students. But, don’t bust out your resume just yet, Apple’s looking for someone with serious experience to drive “Awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct marketing tactics.” In laymen’s terms: They’re asking is for someone to sell a crap load of books for the publishers.
Apple’s taking the iBookstore pretty seriously, and if they have any hope of increasing their reach in the market, they’re gonna have to start selling a lot more books. We don’t doubt their abilities, they were able to transform the music industry, but this time around they have more formidable opponents, who’ve been around longer and have a more established reader base. It’s going to be an uphill battle that, like I’ve said before, is going to require more selection in the store. I was ready to buy the Stieg Larsson trilogy last week, but didn’t because it wasn’t available. That’s significant profit they’re missing out on, and if they’re going to compete, they’re going to need publishers to get on board in a more active way. Not being able to find a book in a bookstore is a little bit of a problem if you’re hoping to sell books.
If you think you’ve got what it takes for the position you can apply here.
Article Via iPodNN
