Simplenote (link opens iTunes) is a text-based note solution for iPhone. Cloud Factory, the developer, offers Simplenote as a free application supported by ads, but other paid options are also available (see below).

Note List
As its name implies, Simplenote is all about simplicity. The app offers a clean, uncluttered interface unmarred by the kind of eye candysome other note apps emphasize. There are no colorful folders, animated filing systems, or word processing tools, and you cannot insert photographs or audio notes. Instead, Simplenote provides the user with one thing: a tool with which to write text notes.
Simplenote boasts a number of features, including fast, encrypted syncing with the free web app; offline access to notes; the ability to search and sort notes and email them from within the app; clickable email, phone, and web links; portrait and landscape typing with lockable orientation; and TextExpander compatibility.
Syncing with the web app is painless and absolutely flawless. You are required to set up an account in order to sync with the web app, but once you do, your notes are automatically (and quickly) updated on both the iPhone and the web.
What makes Simplenote compelling, aside from its simplicity, is its compatibility with several other applications. For example, users can download DashNote, a dashboard widget, and, once they sign in to their account, their Simplenote notes appear in the widget. Another application that syncs beautifully with Simplenote is Notational Velocity. Changes in one are reflected almost immediately in the other. Other desktop applications that work with Simplenote are Nottingham and JustNotes. Users can find additional extensions, scripts, and plugins that work with Simplenote on the developer’s website.

Text of a Note
Although Simplenote is free, the developer offers two paid options that provide users with additional benefits. First, if you want to use Simplenote but don’t like the ads, you can pay a one-time fee of $3.99 which removes the ads from your account. Second, Simplenote offers a premium service for $8.99 per year. The premium service includes the following perks: ads are disabled; notes are automatically backed up and are always accessible; users can create notes via email and can share their notes using a specially-created RSS feed; users have unlimited API usage and receive access to premium support and new services.
What’s Macgasmic: Simplenote is a like the Zen of note apps. I’ve tried other apps that pop with eye-candy and boast additional features, but I always come back to Simplenote because it is so easy to use and because it just works. The other apps I’ve tried are a hassle to sync and the cutsie stuff just gets in the way. Simplenote does what it does extremely well and it isn’t jumbled with fluff or bloated with a million typesetting options. What makes Simplenote stand out is its easy integration with both desktop and web-based applications. The syncing feature works like a dream.

Simplenote Web App
What’s Not: Simplenote will not please everyone. The fact that you can’t add images or audio might be a deal-breaker for some people. The developers state on their site that they have no plans to add these features to the app–ever. While simplicity is definitely the key design focus for this app, the developers could make a few changes that would retain the simplicity but increase usability. For example, they might consider adding a basic outlining feature so users could easily make lists on Simplenote. It would also be nice to be able to group notes in folders, especially when you have hundreds of notes to manage. The developers are apparently considering the possibility of adding a tags feature to the app to assist in organizing notes.
Simplenote is an excellent note-taking application that reflects its developers’ desire for simplicity. It offers superior syncing capabilities in addition to an appealing user interface. The application is free, so there’s no reason not to download it, and, when you do, be sure to try out some of the compatible apps like Notational Velocity. You might discover, like I did, that Simplenote becomes an essential addition to your app arsenal.
40 Second Video from Simplenote.com
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Text of a Note
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Note List
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Premium Features
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Settings Options
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Simplenote Web App
March 23, 2010
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