I did a quick search in my Google Reader account for articles related to the iPad. The results page lists THOUSANDS of articles involving the iPad. As in “More than two thousand.” Here is what I saw:
Mind you, the iPad hasn’t come out yet. It won’t be coming out until the third of April. Most people haven’t even seen a glimpse of an iPad in person. The only things we have to go on are press releases and the rumor mill. Based solely on having read those thousands of articles, I’ll wager the majority of them are rumor-based instead of insight-based. Shocking, I know.
If you search for the iPad on YouTube, you’ll see over 13,000 results. Google Image Search has nearly 13 Million results for iPad. Mind you, the top results on that page as I am writing this has only mock-ups of the iPad. These aren’t even photos of the real product. What possesses people to create all of the iPad repetition?
Now, some might say “If you’re so upset by repetition, why do you keep bringing it up over and over?” Why? Because I haven’t heard a good answer to my question yet. Oh, I’ve heard answers, but not a single good answer. Nobody seems to really know why there is so much demand for iPad content despite nobody having ever seen one in person. I’m not talking about announcements or overviews of the iPad. Those are perfectly acceptable in my mind. What I don’t understand is the incessant speculation.
I get to see article after article with no new information. Articles without any use beyond driving traffic. These articles aren’t even trying to bring forth concepts, or drive conversations. I am sick to death of it, and it has to stop for the good of our community.
So, what can you do if you’re in agreement? You need to comment, e-mail, tweet, and direct message your favorite Apple writers. Tell them that you’re tired of recycled newsless posts that are sans insight. Tell them you expect a better caliber of content from our community. You deserve it.
Do you think I’m full of hot air? Am I missing something? Let me know by commenting on this post.
Photo Credit: Happy Little Nomad
Aside from being the best marketing tool, that is the Apple Community. I think it's a lot of excitement and buzz over this device that none of us have used, but want to. It's everyones excitement over what was demoed back in January. You have a point though. The articles shouldn't be a rehash of the same old news, they should definitely bring somenthing new and fresh to the table.
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