Comments on: Amazon is slowly increasing ebook prices to be more in line with the Apple model http://www.macgasm.net/2010/02/06/amazon-is-slowly-increasing-ebook-prices-to-be-more-in-line-with-the-apple-model/ Apple Tips, Apple News, Apple Everything. Fri, 10 Feb 2012 05:24:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sabst79 http://www.macgasm.net/2010/02/06/amazon-is-slowly-increasing-ebook-prices-to-be-more-in-line-with-the-apple-model/#comment-14815 sabst79 Thu, 25 Feb 2010 17:40:01 +0000 http://www.macgasm.net/?p=12725#comment-14815 "Publishers should be happier now that they’ll get more money for their books but that may only last for a while." Amazon wasn't paying the publishers 9.99, they were actually paying them their list price and then discounting the books and taking a loss on them. So the publishers won't be making more money w/ the new agreement, since they're not the ones taking the hit w/ the current agreement. They think Amazon's arrangement is training people to expect 9.99 ebook price and that it will hurt their sales in the future. “Publishers should be happier now that they’ll get more money for their books but that may only last for a while.”

Amazon wasn’t paying the publishers 9.99, they were actually paying them their list price and then discounting the books and taking a loss on them. So the publishers won’t be making more money w/ the new agreement, since they’re not the ones taking the hit w/ the current agreement. They think Amazon’s arrangement is training people to expect 9.99 ebook price and that it will hurt their sales in the future.

]]> By: ron salzberger http://www.macgasm.net/2010/02/06/amazon-is-slowly-increasing-ebook-prices-to-be-more-in-line-with-the-apple-model/#comment-13678 ron salzberger Sun, 07 Feb 2010 20:44:50 +0000 http://www.macgasm.net/?p=12725#comment-13678 Amazon has been selling ebooks for more than $9.99 for some time, well before the spat with Macmillan, and not scholarly or technical books exclusively, either. Fiction has been sold for more than $9.99. Amazon has been selling ebooks for more than $9.99 for some time, well before the spat with Macmillan, and not scholarly or technical books exclusively, either. Fiction has been sold for more than $9.99.

]]> By: Joshua Schnell http://www.macgasm.net/2010/02/06/amazon-is-slowly-increasing-ebook-prices-to-be-more-in-line-with-the-apple-model/#comment-13652 Joshua Schnell Sun, 07 Feb 2010 05:55:07 +0000 http://www.macgasm.net/?p=12725#comment-13652 I thought Apple would have low balled the price of an e-book as an incentive to buy an iPad. Coaxing skeptical users in with the promise of cheaper books would have been a sure fire way to push some skeptics over the purchasing ledge. I'd buy a heck of a lot more books at 5.99-9.99. Anything over that 9.99 price point gets me to start thinking about the purchase being a want or a need. I can be pretty cheap though. Love the insight about Apple renegotiating the prices with publishers once they sell a bunch of these iPads. I never thought of it in that light before. I thought Apple would have low balled the price of an e-book as an incentive to buy an iPad. Coaxing skeptical users in with the promise of cheaper books would have been a sure fire way to push some skeptics over the purchasing ledge. I’d buy a heck of a lot more books at 5.99-9.99. Anything over that 9.99 price point gets me to start thinking about the purchase being a want or a need. I can be pretty cheap though.

Love the insight about Apple renegotiating the prices with publishers once they sell a bunch of these iPads. I never thought of it in that light before.

]]> By: Constable Odo http://www.macgasm.net/2010/02/06/amazon-is-slowly-increasing-ebook-prices-to-be-more-in-line-with-the-apple-model/#comment-13651 Constable Odo Sun, 07 Feb 2010 05:08:35 +0000 http://www.macgasm.net/?p=12725#comment-13651 Yes, it does sound exactly like Apple products or any other premium brand product. I think the publishers already know that the people who are going to be buying the iPad are those that are willing to spend money. In general, people that buy Apple products are willing to spend more on what some people say is "perceived value." Publishers should be happier now that they'll get more money for their books but that may only last for a while. Consumers are going to decide in the long run how much they're willing to pay. So far, not one iPad has been sold. Nobody knows for certain how many iPads will be sold this year. So, this price increase may not last very long if Apple doesn't sell enough iPads. The Kindle may end up having an advantage and force publishers to lower prices again. I don't think this will happen, but theoretically it could. If Apple becomes the tablet market leader, Apple could eventually have enough leverage to force prices back down again. Anything can happen. It's honestly too early to tell where e-book prices are going to be in the next year or so. Yes, it does sound exactly like Apple products or any other premium brand product. I think the publishers already know that the people who are going to be buying the iPad are those that are willing to spend money. In general, people that buy Apple products are willing to spend more on what some people say is “perceived value.”

Publishers should be happier now that they’ll get more money for their books but that may only last for a while. Consumers are going to decide in the long run how much they’re willing to pay. So far, not one iPad has been sold. Nobody knows for certain how many iPads will be sold this year. So, this price increase may not last very long if Apple doesn’t sell enough iPads. The Kindle may end up having an advantage and force publishers to lower prices again. I don’t think this will happen, but theoretically it could.

If Apple becomes the tablet market leader, Apple could eventually have enough leverage to force prices back down again. Anything can happen. It’s honestly too early to tell where e-book prices are going to be in the next year or so.

]]> By: uberVU - social comments http://www.macgasm.net/2010/02/06/amazon-is-slowly-increasing-ebook-prices-to-be-more-in-line-with-the-apple-model/#comment-13633 uberVU - social comments Sat, 06 Feb 2010 23:36:55 +0000 http://www.macgasm.net/?p=12725#comment-13633 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by waynedixon: Macgasm.net: Amazon is slowly increasing ebook prices to be more in line with the Apple model: In the case of a... http://bit.ly/9QUU0b #fb... Social comments and analytics for this post…

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