Tamar Weinberg, January 13, 2010
Today, it has come to light that the Apple App Store has lost $450 million due to piracy. Ironically, as much as I’d love to jailbreak my iPod touch to get the functionality I long for, every single application I have on my iPod touch comes from Apple’s store legitimately. I’m embarrassed to say how many apps I own, in fact.
Piracy is abundant in the digital world. People who grow up with the mindset that digital means free just won’t pay for your stuff even if it was $0.10. Free a concept to them, and they’ll get their hands on freebies with whatever it takes.
There’s another element to this. Jailbroken iPhones exist for a reason. People, including myself, feel limited with the current iPhone’s feature sets. Multitasking? Nope! Apple doesn’t give a damn to offer you such a nice benefit. I won’t jailbreak my iPod touch because I don’t want to break core functionality, despite the abundant availability in games everywhere under the sun, but the thought has crossed my mind more than once.
Apple products are pretty cheap. $0.99 for a great playable game? Check. But while I’d love to support the Apple economy, I’m sure I’m in a minority of Apple iPhone/iPod users who think that Apple has a sense of entitlement it doesn’t deserve. I think the fanboyism needs to stop. Apple is not receptive enough to respond to legitimate customer complaints because it feels like it’s above everyone else.
We’re seeing a digital transition in the interconnected online space. Customers expect companies to care about them. If they can’t take heed to suggestions and feedback, they might as well die out.
Apple’s choice of removing the only functionality I relied on on the iPod touch was the final straw. I’m no longer planning to support an Apple economy. Until they show me that they appreciate my financial investment in their products, I’m done. I bought a product with a set of expectations and Apple changed those expectations during the course of my ownership to further their own agenda.
Until Apple shows that they care about their customers, customers should do what they want to avoid supporting the Apple regime. And if you’re building Apple apps, as much as I’d love to continue supporting you, you’re shit out of luck anyway; the App store is too saturated for anyone to buy your apps. You should consider the Android platform which isn’t run by greedy bloodsucking money mongers.
I hate to encourage theft. In fact, that’s not my typical philosphy. I’m not explicitly endorsing it either. This post serves to understand where the others are coming from. Apple has a “holier than thou” attitude that compels people to defy. Good for those people. Apple needs to get off its throne and walk amongst the average man to understand where those folks come from. Once someone turns to jailbreaking to enable necessary functionality, all is over for Apple when these customers realize the goldmine of “free” apps that are available outside the confines of Apple’s store.Follow @macgasm