Advertising, Editorial, and Integrity



Grant Brünner | Mon, Nov 9, 2009 @ 5:00 pm

gear 150x150 Advertising, Editorial, and IntegrityLike most websites, Macgasm has advertising. We have ads not only to keep the site up, but also so our writers can eventually become full-time contributors. Because we have ads, every drop of content that we provide has zero monetary cost to you. I believe this to be a lovely setup that benefits everyone. Josh, our Editor In Chief here at Macgasm, picks every ad by hand. We don’t cycle through randomly generated ads. We only display ads from partners that we trust. This means you never have to worry about clicking a link on any Macgasm.net page. You will never receive malware or experience phishing sites from any advertisement on our site.

That said, I want to explain how the editorial process works for me. First, I come up with a topic I want to write about. Then, I do any research that is required. Next, I write the post. I then submit the post to Trish, our editor, and she checks for spelling and grammatical errors. The post is then scheduled to show up on the main page. That is it. There is absolutely no tomfoolery. If I felt the urge to write a negative review of an application from an advertiser, I would do so with no delay. Advertising pressure is never — NEVER — an issue for me. I am completely free to write whatever I wish as long as it pertains to Apple.

If you have any questions, feel free to comment on this post, tweet me, or e-mail me.

Photo Credit: JasonRogersFotographie

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This post was written by:

Grant Brünner - who has written 1204 articles on Macgasm.

Grant is a writer and new media producer from Delaware. Here at Macgasm, he writes the Apple A Day column, and he produces/co-hosts the daily podcast.In his spare time, Grant maintains a personal blog and a weekly podcast.

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5 Responses to “Advertising, Editorial, and Integrity”

  1. patrickj Says:

    Very good post. Nicely said. At my iPhone site we have the same approach. We also never accept payment for any level of coverage or reviews, as sadly many high profile iPhone app review sites do.
    We have pretty much a single criteria for posting on something: one of us finds it sufficiently interesting to do so. :)

    Reply

  2. Khürt Williams Says:

    Thank you for your candor on this. I would expect nothing less than journalistic integrity from this blog.

    Reply


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