Comments on: What happens when you’re getting pounded by the competition?

By: movieguyjon

movieguyjon — Mon, 03 Nov 2008 03:47:10 +0000

Why on earth wouldn't you address the other 8%? That's still a decent chunk of change in the end, especially if Apple's market share is steadily increasing. I don't see what harm there is in doing this sort of marketing if it manages to at least get the attention of one or two people. It doesn't have to “convert” anyone so much as get a message across, which it does. Also, I don't quite buy the logic that refuting apple's claims only legitimize their claims. What claims are we talking about exactly? Because Apple makes a lot of “claims” about “PCs.”

By: movieguyjon

movieguyjon — Mon, 03 Nov 2008 03:46:47 +0000

By: macgasm

macgasm — Mon, 03 Nov 2008 03:14:33 +0000

Do you honestly think that putting these booths outside of an apple store is going to “convert” anyone? Microsoft holds a huge percentage of the market share…why on earth would you address the other… 8%? What successful marketing plan would sets out to address less than 8%? There money could be better spent somewhere else. By refuting apple's claims, there only legitimizing apple's claims.

By: movieguyjon

movieguyjon — Mon, 03 Nov 2008 02:44:54 +0000

The problem with ignoring the competition is that the competition doesn't stop. Microsoft has been ignoring Apple's pointed attacks at them this entire time and look where it's got them. This gesture of theirs shows that they're trying new things and aren't afraid to go a little guerrilla in their campaigning. Suggesting that they should just put their advertising next to the calculator aisle just seems like a defensive “Apple Fanboy” sort of response that you would see in the comment section of Digg.

By: matsie

matsie — Mon, 03 Nov 2008 02:05:34 +0000

I'm really disappointed in this article. Incredibly disappointed.

By: Brennan

Brennan — Mon, 03 Nov 2008 01:00:30 +0000

In my opinion a lot of people are going to be coming out of the apple stores and record apple ads in these booths. Microsoft is going to spend millions of dollars trying to search through the footage looking for maybe 1 ad that is going to PC related. Thumbs up to the marketing/advertising department on this one.