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Bill Gates and Seinfield must have a higher IQ than me.

Sat, Sep 6, 2008

Ranting

    By: Joshua Schnell

Remember all that talk about fighting back. Remember how Microsoft is mad as hell and they aren’t gonna take it anymore. Remember how “AWESOME” their new marketing campaign was going to be at both converting users back to Vista and adding to the already “hip” Microsoft image?

Yeah, about that.

If this is fighting back and this is going to convince potential switchers to ride the Vista wave I must be missing something. Maybe I’m just not smart enough to “get it”. Did they even mention Windows or Vista? What a let down. I was hoping an epic rallying cry, and a new war was brewing. Seems to me it was more of a “whisper.” If I missing something here, sound off in the comments. I’d love to hear your opinions on this one!

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This post was written by:

Joshua Schnell - who has written 328 posts on Macgasm.

Well, I'm pretty much addicted to all things Apple, and Twitter. That's probably all you really need to know. If I'm not posting here, I'm probably wasting time on Twitter.

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Viewing 4 Comments

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    Nice strategy: make PCs edible and people have to buy more of them. Mind you, it probably means they'd have to cost less than $5 each.
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    Here's what I think.

    I think the Richest Man in the World

    and the Highest Paying TV Star in The World (former)

    Are trying to pretend to be average everyday schmoes. Trying to say that Windows is not all hoity toity. Are trying to...why is Lisa staring at me?

    Sorry. Anyway. Where was I? They're trying to be average joes, and I don't know if it will wash.

    It's either that or "Hey, look at Bill's Bum!"
    • ^
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    Hello -- first time on the site. Always nice to see another quality Mac-related host out there!

    With regard to the ad; I think it may actually turn out to be brilliant, after a fashion, if they continue to run a campaign of similar clips. I don't think it's necessarily directly about Vista, but more about making Bill Gates human (I think macanuck hit the nail on the head), and someone people can relate to/with. If (it's a big 'if', I know.) they (the ad agency handling it) can manage to do that, along with top-notch personalities like Seinfeld, it could actually make a sizable dent in the general public impression, and benefit much more than Vista in the process. In addition, I don't think it was such a coincidence they chose Seinfeld to kick it all off with: Remember all his Macs in the background on the show, dating all the way back to the Classic, DuoDock, etc.?

    At any rate, it'll be interesting to see how they fare, and whether (or possibly not) they bungle it along the way. ; )
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    I think I get what they are going for. By putting Gates in a typically human situation (shopping for discount shoes, eating a tasty snack) he's being reintroduced to the public, not as a corporate mogul but as a regular dude. Brings him and his brand back down to earth a bit.

    How does Jerry Seinfeld play into this? Well, Gates isn't really too interesting on his own, as we've seen in some of his previous works. So throw in a superstar comedian and make Billy the straight man. Classic comedy formula, works every time.

    I'm sure there will be follow up ads - this is only the beginning of the campaign. I am interested to see what else they come up with. It's hard to beat "I'm a Mac, I'm a PC", but looks like that's what they might be attempting to do.
 

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